We provide experience you can count on and innovation you can grow with.
For more than three decades, CHOICE Administrators and its programs have been at the forefront of simplifying health insurance administration. As a pioneering Third-Party Administrator (TPA), we’ve built a reputation for delivering reliable, scalable solutions that support the full lifecycle of health benefits — from quoting and enrollment to billing and ongoing support.
We’ve partnered with the nation’s top medical and ancillary carriers to serve health plans, brokers, and employers with tailored services that adapt to your needs. Our integrated, modular approach is powered by flexible technology and deep industry knowledge, making us a trusted ally in both everyday operations and
complex policy management.
1996
Private Exchange Launch
CaliforniaChoice, the nation’s premier and most successful multi-carrier employee benefits exchange, is launched, offering multiple health plans, defined contribution, and employee choice to California small businesses.
2001
Entrepreneur Award
John M. Word III and Edward J. “Rusty” Brown Jr., co-founders of The Word & Brown Companies, parent company of CHOICE Administrators, and creators of the CaliforniaChoice private exchange, are awarded “Entrepreneur of the Year” by Ernst & Young.
2002
Industry Recognition
CaliforniaChoice earns the prestigious Health Insurance Association of America “Innovators Award” for true industry advancement.
2003
New Parent Organization
CHOICE Administrators is established as the parent company of CaliforniaChoice and future benefits programs.
Partnership with Kaiser Permanente
Partnered with Kaiser Permanente to launch Kaiser Permanente Choice Solution, a program offering seven of the most flexible Kaiser plans in one program alongside Dental, Vision, and Life products.
2004
Expansion of 51+ Groups
Built and launched CaliforniaChoice51+, a large group ancillary exchange featuring benefits from Kaiser Permanente, Cigna, and Health Net, as well as Dental, Vision, Wellness, and Life options to businesses with 51+ employees.
2008
Evolution into HSAs
Built and launched HSA California, a two-health plan exchange offering Health Savings Account (HSA) compatible high-deductible health plans from Health Net and Kaiser Permanente and optional benefits from Ameritas Group, SmileSaver, EyeMed, and Assurity Life Insurance.
2009
Ancillary Exchange Launch
CHOICE Administrators launches ChoiceBuilder, the nation’s first ancillary-only benefits program offering employer-sponsored and voluntary Dental, Vision, and other benefits through a single program.
2015
Online Comparison Tool Rollout
CaliforniaChoice launches a new Online Plan Comparison Enrollment Tool for members to shop and compare Medical coverage options.
More Industry Recognition
CHOICE Administrators receives a Gold Award for Best Healthcare Private Exchange Platform for its CaliforniaChoice program from Healthcare Trends Institute for its betterment of the health care benefits industry.
2022
Best Insurance Places to Work
The Word & Brown Companies, parent company to CHOICE Administrators, earns recognition in the “Best Places to Work in Insurance” presented by Business Insurance.
2024
HITRUST Certification
The Word & Brown Companies, parent company to CHOICE Administrators, earns a fourth certification from HITRUST for its commitment to the highest cyber-data protection standards for key systems used by CHOICE Administrators and its sister companies.
Repeat Recognition Among Best Work Places
The Word & Brown Companies, parent company to CHOICE Administrators, is again recognized as a “Best Places to Work in Insurance” presented by Business Insurance.
2026
Pearl Anniversary
The CaliforniaChoice multi-health plan private exchange celebrates 30 years of providing benefit choice and flexibility to California small business owners.